Ruleta Rusa Brewing Co • Logo & Packaging
Brand identity and packaging for a craft beer brand with an unpredictable spirit.
The Need
Ruleta Rusa Brewing Co. needed a bold and memorable identity to reflect its experimental attitude. The goal was to design a brand that stood out in a competitive craft beer market, while giving each variety its own visual twist.
Ruleta Rusa Brewing Co. needed a bold and memorable identity to reflect its experimental attitude. The goal was to design a brand that stood out in a competitive craft beer market, while giving each variety its own visual twist.
The Solution
We created a dynamic visual system based on contrast, rotation and unpredictability — inspired by the name itself. Bold typography, layered textures and minimal layout choices helped shape a label that feels both crafted and edgy, without losing clarity on the shelf.
We created a dynamic visual system based on contrast, rotation and unpredictability — inspired by the name itself. Bold typography, layered textures and minimal layout choices helped shape a label that feels both crafted and edgy, without losing clarity on the shelf.
Our Role
Visual identity, packaging design, art direction, typography, illustration.
Visual identity, packaging design, art direction, typography, illustration.
Illustration by Quimpi
